Essays about: "Marcus Janback"

Found 2 essays containing the words Marcus Janback.

  1. 1. Management control systems in Swedish elite football associations - A case study on Djurgårdens IF Fotboll

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Marcus Janback; Tor Pöllänen; [2014]
    Keywords : Management control systems; Institutional logics; Sports organization; Sports association; Football;

    Abstract : The sports organization is, from an accounting perspective, a little researched area. This thesis adds accounting knowledge to the field through a single case study on Djurgårdens IF Fotboll (Djurgården), one of the top Swedish football clubs. READ MORE

  3. 2. Groupon - A great way to attract transactional customers

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Måns Flodberg; Marcus Janback; [2011]
    Keywords : discount coupons; Groupon; bargain hunters; price discrimination; reference pricing;

    Abstract : Although deal-of-the-day-websites such as Groupon are growing at a tremendous rate, we have identified potential problems primarily related to whether customers come back or not which can question the long term existence of these Websites in their current phase. Our overall purpose is to come to a deeper understanding of these problems and to explain them. READ MORE