Essays about: "Marcus Jexby"

Found 1 essay containing the words Marcus Jexby.

  1. 1. It’s Time for Africa! : A study of how Swedish companies enter the African telecom sector

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Marcus Jexby; Gustav Vilumsons; [2021]
    Keywords : Entry mode; Telecom Sector; Market Selection; Africa; Internationalization; Opportunities; Challenges;

    Abstract : This thesis aims to provide a greater understanding of what entry mode Swedish companies choose when entering the African telecom sector. Furthermore, the report will also study the benefits and difficulties with the African telecom sector and include the Swedish company's market selection. READ MORE