Essays about: "Marcus Kempff"

Found 1 essay containing the words Marcus Kempff.

  1. 1. Improving Branding Efforts Among Startups by Understanding Brand Identity and Brand Image : A Multi-Case Study on Startups

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Marcus Kempff; [2018]
    Keywords : Brand Identity; Brand Image; Startups;

    Abstract : Two different subjects that have been well researched over the last couple of decades are branding and startups. The intersection of these two subjects has however not been covered nearly as much. Some researchers go as far as claiming it to be an oxymoron. READ MORE