Essays about: "Marcus Klasson"

Found 2 essays containing the words Marcus Klasson.

1. 1. Understanding identity in a digital reality

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Yasmine Ströberg; Anna Hallner; [2017]
   Keywords : Identity; Consumer; Self; Instagram; Personal branding; Digital Culture; Business and Economics;

   Abstract : Title Understanding identity in a digital reality: An explorative study of consumers’ identity negotiations through images on Instagram Course Code BUSN39 Global Marketing Authors Anna Hallner & Yasmine Ströberg Supervisor Ph. D Marcus Klasson & Jon Bertilsson Keywords Identity, Consumer, Self, Instagram, Personal branding, Digital Culture Purpose The purpose of this thesis is to empirically explore the depth and complexity of how consumers negotiate their identity project in a digital culture through images with publicity as a dimension. READ MORE

3. 2. Conjugate-Prior-Regularized Multinomial pLSA for Collaborative Filtering

   University essay from Lunds universitet/Matematik LTH

   Author : Marcus Klasson; [2016]
   Keywords : Recommender systems; Information filtering; Latent class models; Machine learning; Mathematics and Statistics;

   Abstract : Collaborative filtering is a method for making predictions about consumer interests by collecting preferences or information about opinions from other consumers. For this purpose statistical modeling techniques are applied to learn personalized models for each consumer based on every purchase or provided rating to the available items. READ MORE