Essays about: "Marcus Lövnord"
Found 1 essay containing the words Marcus Lövnord.
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1. Knowledge Transfer between Swedish firms andtheir Indian sales units: : Enablers, impediments, and the importance oforganizational culture
University essay from KTH/Industriell ekonomi och organisation (Inst.)Abstract : The purpose of this study is to explore knowledge transfer between Swedish firms and their Indian sales units. We maintain that knowledge is a strategic contributor to the firm and that it is crucial to leverage knowledge to newly established subsidiaries abroad as selling-related knowledge is the key driver of sales performance. READ MORE
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