Essays about: "Marcus Paulsson"

Found 3 essays containing the words Marcus Paulsson.

  1. 1. Turning Consumers into Supporters: Understanding Loyalty Through Football Teams

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tim Kämpe; Axel Paulsson; Marcus Sjöberg; [2023]
    Keywords : Brand loyalty; Brand community; Brand heritage; Brand identity; Brand internalisation; Sports branding; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to examine the fans’ perspective of sport team loyalty and the reasons why brand loyalty is extremely high within sports. Methodology: This paper uses a qualitative research method with both primary data and secondary data. READ MORE

  3. 2. Reconfiguring the Silk Route - A new paradigm for market entry analysis in emerging markets?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Marcus Paulsson; Max Friberg; [2014]
    Keywords : Foreign Direct Investment; Emerging Markets; Sub-national Market Analysis; CAGE Framework;

    Abstract : Emerging markets have in recent times been acknowledged as an important source of future economic growth. However, in their locational decision making applied to investments in these markets, foreign companies are often faced with difficulties. READ MORE

  4. 3. Continuous Improvements towards lean manufacturing

    University essay from Institutionen för teknik och design

    Author : Marcus Gunnarsson; Linus Paulsson; [2005]
    Keywords : Continuous Improvements; Design; Management commitment; Education; Communication; Feedback; Measurements; Benchmarking; Recognition; Clear goals; Regeneration; Model; SED930; Ständiga förbättringar; Design; Ledningsengagemang; Utbildning; Kommunikation; Feedback; Mätningar; Benchmarking; Belöning; Klara mål; Förnyelse; Modell;

    Abstract : Konkurrenssituationen för dagens tillverkande företag har blivit allt hårdare, nya krav på högre kvalitet och lägre produktionskostnader krävs för att överleva på marknaden. Ett företag som slutar att utvecklas kommer snart att upptäcka att de inte är tillräckligt bra, Bergman & Klefsjö (2001). READ MORE