Essays about: "Marcus Wehinger"

Found 2 essays containing the words Marcus Wehinger.

1. 1. Why consumers engage in eWOM : motivation to conduct research online and post online reviews

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Alexandra Lulek; Marcus Wehinger; [2015]
   Keywords : eWOM; online reviews; communication; buying decision process; motivations; personalitie; eWOM; onlinerecensioner; kommunikation; köpprocessen; motivationer; personligheter;

   Abstract : The purpose of this study was to provide a better understanding why consumers conduct research online and post online reviews. This was achieved by finding relationships between the two phenomena presented above. The study used a cross-sectional design since little was known about the relationships within the chosen research area. READ MORE

3. 2. A comparable checklist for Swedish SMEs BPO to China : How to tame the Chinese dragon

   University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Author : Caroline Hasl; Marcus Wehinger; [2015]
   Keywords : Offshore outsourcing; BPO; SME; Sweden; China;

   Abstract : The purpose of this research was to examine the Swedish SMEs outsourcing behavior and the Chinese outsourcing vendors’ service offering to compose a comparable checklist. The comparable checklist is used to match the needs from the Swedish side with the offerings from the Chinese side. READ MORE