Essays about: "Mareike Frech"
Found 1 essay containing the words Mareike Frech.
-
1. Fragmented Identity - Exploring the Consequences of City Branding in Practice
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : City branding is a relatively new and emerging field, yet growing in importance as cities around the world increasingly compete for resources. Whether they want to attract more tourists, new residents, or economic development, cities engage in various strategic marketing initiatives in an effort to shape people’s perceptions and experience of the city. READ MORE
Result pages:
1