Essays about: "Maria Åström"

Found 3 essays containing the words Maria Åström.

  1. 1. Skogsskötselåtgärders påverkan på risväxter i Sverige

    University essay from SLU/Dept. of Wildlife, Fish and Environmental Studies

    Author : Maria Michold; Jessica Åström; [2018]
    Keywords : gallring; slutavverkning; fältskikt; riksskogstaxeringen; boreal skog;

    Abstract : Brukandet av skogen har länge påverkat landskapet i riktning mot tätare och yngre skogar med minskad artdiversitet. Många risväxter har viktiga funktioner i ekosystemet som t.ex. födokällor, men har också ekonomiska och rekreationsmässiga värden. READ MORE

  2. 2. The Taco Theory : - A repeated measurement study of the effects of experiential event marketing on brand relationship quality in the FMCG industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Tiffany Dosé; Alexander Åström; [2017]
    Keywords : Experiential Event Marketing; Brand Relationship Quality; FMCG; Offline Marketing; Brand Experiences;

    Abstract : Consumer marketing scholars keenly emphasize a proposed paradigm shift toward interactive relationships and lived brand experiences. Yet, little has been done to investigate the link between the two. Until now. READ MORE

  3. 3. Robots of the future are coming, are you ready? : A study investigating consumers' acceptance of robotics

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Wilma de Boer; Jenny-Maria Åström; [2017]
    Keywords : Robotics; technology acceptance; future robots; trust; innovation; UTAUT;

    Abstract : Abstract Date:                                     2017/06/05 Level:                                    Master thesis in Business Administration, 15 credits Institution:                                       School of Business, Society and Engineering, Mälardalen University Authors:                              Wilma de Boer                                                Jenny-Maria Åström                                                   (91/10/29)                                                       (87/06/30) Title:                                      Robots of the future are coming, are you ready? Tutor:                                    Cecilia Lindh Keywords:                          Robotics, technology acceptance, future robots, trust, innovation, UTAUT Research questions:                          - How can consumer acceptance of robots be studied as an international phenomenon?                                                   - What are the implications of robot acceptance for consumers? Purpose:                             The purpose of this study is to investigate the acceptance-level internationally, because of the future increase of new technology in the form of robotics. Method:                             A quantitative research method was conducted in this study. READ MORE