Essays about: "Maria Cristina Mincic"
Found 1 essay containing the words Maria Cristina Mincic.
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1. Factors Influencing Consumers’ Purchase Intention of Co-branded Products with Eco-labels
University essay from Göteborgs universitet/Graduate SchoolAbstract : Purpose The purpose of this study is to explore the factors that influence consumers’ purchase intention of co-branded products with eco-labels in the clothing industry and to what extent these factors affect consumers’ purchase intention. The study fills in a research gap by also investigating the result of the co-branding on the purchase intentions of the consumers. READ MORE
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