Essays about: "Maria Isabel Bengtsson Gonzáles de Olarte"

Found 2 essays containing the words Maria Isabel Bengtsson Gonzáles de Olarte.

1. 1. The Role of Network Relationships in the Internationalization of Peruvian Firms

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : María Isabel Bengtsson Gonzáles de Olarte; Ian O’Donoghue; [2018]
   Keywords : Internationalization; market selection; entry mode; network position; business; institutional social networks;

   Abstract : To offer a deeper understanding of how Peruvian firms internationalize this paper aims to throw in an acknowledged theoretical gap in international business research by giving a contribution towards the internationalization of Multilatinas based on a network perspective. The purpose is to investigate what drives Peruvian Multilatina's to internationalize, what market they select, how they enter these markets, and how different network relationships can influence their internationalization. READ MORE

3. 2. Where is my mind? : Brand positioning & the City of Stockholm as perceived by international visitors.

   University essay from Akademin för ekonomi, samhälle och teknik

   Author : Samuel Jones; Maria Isabel Bengtsson Gonzáles de Olarte; [2013]
   Keywords : Brand positioning; brand identity; brand image; service quality SERVQUAL; tourist expectations; tourist perceptions; customer satisfaction; Stockholm.;

   Abstract : This paper discusses brand positioning as a core concept in customers’ expectations and perceptions by analysing the role of service quality. The limited research in this field is unwarranted considering the importance of the concept. READ MORE