Essays about: "Maria Jedenmark"
Found 1 essay containing the words Maria Jedenmark.
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1. How to create value through strategic product sample promotions : A L'Oréal case study
University essay from Företagsekonomiska institutionenAbstract : The Swedish beauty industry face challenges with product samples as a promotion technique. The lack of a defined strategy results in a random distribution, which leads to weak ROI. However, product samples could be used proactively as a strategic marketing tool creating long-term brand value. READ MORE
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