Essays about: "Maria Landgren"

Found 1 essay containing the words Maria Landgren.

  1. 1. Successful Penetration of Emerging Markets - Finding Business Opportunities for High Profile Industrial Products

    University essay from Lunds universitet/Produktionsekonomi

    Author : Henrik Flodén; Maria Landgren; [2008]
    Keywords : Vietnam; emerging market; market penetration; business opportunities; sales process; target market; sales approach; managing and leading.; Technology and Engineering;

    Abstract : Equipment Fluids & Utility (EFU) is one of nine segments within Alfa Laval. The segment has experienced initial problems with sales volumes on the emerging markets so far entered, even though there is a seemingly large potential. No clear reason for this has been identified, and the management of EFU wants an efficient solution to the problem. READ MORE