Essays about: "Maria Letmark"

Found 1 essay containing the words Maria Letmark.

  1. 1. Customer Loyalty in an Internet Banking Context

    University essay from Institutionen för ekonomi och företagande

    Author : Erika Jansson; Maria Letmark; [2005]
    Keywords : företagsekonomi; bank;

    Abstract : The importance of Internet in banking increases as more people use Internet as their main channel in contacts with their bank. This poses both possibilities and threats to the bank and having loyal customers become more important. READ MORE