Essays about: "Maria Lidgren"

Found 2 essays containing the words Maria Lidgren.

1. 1. Rally Sport Racing Game: CodeName Space Racer - An evaluation of techniques used when developing a marketable 3D game

   University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

   Author : Maria Lemón; Gustav Örnvall; Daniel Axelsson; Ludvig Gjälby; Joakim Råman; Markus Pettersson; Sebastian Almlöf; [2012-08-09]
   Keywords : ;

   Abstract : In this thesis, various modern game programming and modeling techniques are presented, with a focus on algorithms for graphical effects. A few of those techniques have then been selected and implemented in a graphics-intensive racing game set in an open space environment. The game is developed from the ground up in C# with the XNA 4.0 framework. READ MORE

3. 2. The effect of rhetoric in personal selling : An observational study of how IKEA uses rhetoric in their sales interactions

   University essay from IHH, Marketing and Logistics

   Author : Sara Hellsten; Maria Lidgren; [2011]
   Keywords : Rhetoric; Personal Selling; IKEA Jönköping; Trust; Credibility; Persuasion; Attitude; Product Knowledge; Add-on sales;

   Abstract : Background: Rhetoric can be traced back to antiquity and is today a well used tool within marketing and persuasion. Although rhetoric is said to be the art of persuasion there is a lack of research concerning rhetoric used in personal selling, even though persuasion is one of the most important aspects of personal selling. READ MORE