Essays about: "Maria Lustig"
Found 1 essay containing the words Maria Lustig.
-
1. Relationship marketing with a dash of guanxi : the recipe for success for Sino-Swedish business?MBA-thesis in marketing
University essay from Institutionen för ekonomiAbstract : Aim: After discussing marketing issues with representatives from a number of companies established on the Chinese market, we came to the conclusion that it would be interesting and useful to further investigate relationship marketing models from a Swedish perspective when doing business in China. The aim of the study is to highlight, by examples and experiences from firms dealing with or on the Chinese market, what makes up successful marketing between Swedish and Chinese businesses. READ MORE
Result pages:
1