Essays about: "Maria Rojas Civic"

Found 1 essay containing the words Maria Rojas Civic.

  1. 1. Consumer Behavior on Social Media. : A study about consumer behavior towards fashion brands on social media

    University essay from Akademin för textil, teknik och ekonomi

    Author : Maria Rojas Civic; [2015]
    Keywords : Social media; social network; brand community; engagement; fashionists;

    Abstract : This study aims to describe and analyse consumer behaviour in social media toward fashion brands. Specifically, it is analysed consumers’ motivations to follow fashion brands on social media, activities developed on social platforms concerning to fashion brands and level of engagement regarding fashion brands on social media. .. READ MORE