Essays about: "Maria Tena Dukic"

Found 1 essay containing the words Maria Tena Dukic.

  1. 1. International Product Customisation Strategy : A Steel Industry Case Study

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Maria Tena Dukic; Thomas Roe; [2019]
    Keywords : customisation; product customisation; business to business; manufacturing; internationalisation; strategy;

    Abstract : Aim of the study is to understand the elements that can be used in terms of product customisation within the business to business spectrum, to gain a competitive advantage as a manufacturing company by meeting international customers needs. Methods for the study are single case-study with a qualitative research strategy of a using an inductive approach. READ MORE