Essays about: "Maria Tena Dukic"
Found 1 essay containing the words Maria Tena Dukic.
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1. International Product Customisation Strategy : A Steel Industry Case Study
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Aim of the study is to understand the elements that can be used in terms of product customisation within the business to business spectrum, to gain a competitive advantage as a manufacturing company by meeting international customers needs. Methods for the study are single case-study with a qualitative research strategy of a using an inductive approach. READ MORE
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