Essays about: "Maria Wasserfaller"

Found 2 essays containing the words Maria Wasserfaller.

1. 1. The amaz(e)ing brand experience: Exploring the impact of a maze-like store layout on brand experience

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Karol Gasienica; Tuuli Maria Markkanen; Elisa Paulina Wasserfaller; [2023]
   Keywords : brand experience; experience economy; experiential retail; architecture; maze; layout; labyrinth; Business and Economics;

   Abstract : Purpose: The purpose of this paper is to investigate the concepts of brand experience in relation to companies’ use of a maze-like in-store floor plan. Aim: To explore if the maze-like store structure affects the four dimensions of brand experience. Methodology/Approach: This study was carried out using secondary and primary research. READ MORE

3. 2. Internal organisational factors influencing voluntary CSR disclosure -The case of three Swedish state-owned companies

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Cecilia Wallén; Maria Wasserfaller; [2008-08-14T09:41:27Z]
   Keywords : ;

   Abstract : Background and research issue: Due to an increased stakeholder awareness about sustainability issues, companies face tougher demands from various groups within society to take corporate social responsibility (CSR) for how their actions impact society. To legitimate company actions, there has been an increase in voluntary CSR disclosures made by companies. READ MORE