Essays about: "Maria Zoi Damanaki"

Found 1 essay containing the words Maria Zoi Damanaki.

  1. 1. E-commerce in Greece and Sweden: A cross-country investigation of consumer privacy attitudes and behaviours

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Maria Zoi Damanaki; Michaela Kanaan; [2021]
    Keywords : Online privacy concerns; Privacy e-commerce; Cross-country online behaviour; Power-responsibility equilibrium; Hofstede’s cultural dimensions;

    Abstract : Purpose: The purpose of this study is to contribute with a cross-country approach to the research about consumers’ online privacy concerns by investigating Greek and Swedish consumers’ privacy attitudes and behaviours in the digital marketplace. Theoretical framework: The study’s theoretical framework is based on the Power-Responsibility Equilibrium Theory (PRE) perspective and three of Hoftsede’s cultural dimensions; uncertainty avoidance, power distance, and individualism. READ MORE