Essays about: "Marian Zinn"

Found 1 essay containing the words Marian Zinn.

  1. 1. Student Recruitment for the Mobile Generation : An Exploratory Study of Mobile Marketing Practices in the International Higher Education Industry

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Marian Zinn; Helen Johansson; [2015]
    Keywords : Mobile Marketing; Student Recruitment; Student Marketing; Admissions Marketing; Higher Education Marketing; Enrollment Funnel; Higher Education Institutions; Mobile Devices; Smartphones; University; Mobile Student Recruitment; Mobile Internet; Mobile Advertising; Mobiles Marketing; Studentenanwerbung; Studentenrekrutierung; Studenten-Rekrutierung; Studenten Marketing; Mobile Studenten Rekrutierung; Universität; Hochschule; Mobiles Internet; Mobile Werbung;

    Abstract : Background: In an increasingly market-driven and global higher education industry, characterized by growing international competition and the emergence of disruptive mobile technologies, higher education institutions (HEIs) are challenged to adopt innovative ways of marketing for student recruitment to sustain student enrollment numbers. Within this new landscape the concept of mobile marketing for student recruitment has become an important issue for HEIs. READ MORE