Essays about: "Marianne Pantzar"

Found 1 essay containing the words Marianne Pantzar.

  1. 1. Transferring Brand Value : from a traditional channel to a digital platform

    University essay from Internationella Handelshögskolan

    Author : Anna Carme; Jesper Benon; Marianne Pantzar; [2008]
    Keywords : Brand management; channel manage-ment; Internet; Eniro; brand equity; ex-tensions;

    Abstract : As technology continues to affect the business sector, many companies have been faced with the nesessity of transformation. Adapting to a new, more Internet based society im-plies that companies are venturing into new market channels to get their products or ser-vices out to the consumers. READ MORE