Essays about: "Marie Palmér"
Found 2 essays containing the words Marie Palmér.
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1. How is animal welfare internalized in consumers’ purchase decision? : a means-end chain analysis
University essay from SLU/Dept. of EconomicsAbstract : As a consumer, the choice of what food to buy can be rather challenging due to the great supply of items and each item’s set of various product attributes. Consumer behavior is often viewed as goal-oriented, and by choosing a specific product or brand, the consumer will satisfy or achieve his or her broad life goal - a symbolic, personal value. READ MORE
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2. Varumärkesbyggnad med begränsade resurser : en fallstudie av Jannelunds gård
University essay from SLU/Dept. of EconomicsAbstract : Handel med utlandet ger konsumenter i Sverige ökat utbud och fler valmöjligheter av livsmedelsprodukter. Lantbruksföretag i Sverige möter därmed en hårdare konkurrens och behovet av att diffrentiera sig från andra producenter och säljare blir större. READ MORE