Essays about: "Marie-Louise Sörling"

Found 1 essay containing the words Marie-Louise Sörling.

  1. 1. Media Placement of Locations : An Exploratory Study of the Possible Trends within the Film Industry

    University essay from IHH, Företagsekonomi

    Author : Marie-Louise Sörling; Viktor Wallgren; [2005]
    Keywords : Location; Product Placement; Motion Pictures; Image;

    Abstract : Product placement is a relatively new idea within marketing. Despite this, it has become a more accepted and used concept, especially within the motion picture industry. It has been noticed that exposure on screen has had a positive effect on sales of the showed products, even though there are still no clear method to measure its efficiency. READ MORE