Essays about: "Mariel Svensson"

Found 3 essays containing the words Mariel Svensson.

  1. 1. Value creation and relationships in transformation : A study of social media in the travel industry

    University essay from Institutionen för ekonomisk och industriell utveckling

    Author : Joakim Bergström; Mariel Svensson; [2010]
    Keywords : Travel company; travel agency; internet; social media; marketing;

    Abstract : In recent years the Internet has greatly changed the travel industry and the emergence of social media has driven this change further. In the past travel companies have been natural links between customers and suppliers but today customers can buy travel directly from the supplier, making it difficult for travel companies to attract new customers and retain existing customers. READ MORE

  3. 2. Value creation and relationships in transformation : A study of social media in the travel industry

    University essay from Företagsekonomi

    Author : Joakim Bergström; Mariel Svensson; [2010]
    Keywords : travel company; travel agency; internet; social media; marketing;

    Abstract : In recent years the Internet has greatly changed the travel industry and the emergence of social media has driven this change further. In the past travel companies have been natural links between customers and suppliers but today customers can buy travel directly from the supplier, making it difficult for travel companies to attract new customers and retain existing customers. READ MORE

  4. 3. Successful Destination Branding? : A case study of DMOs in Brussels, Istanbul and Stuttgart

    University essay from Institutionen för ekonomisk och industriell utveckling

    Author : Joakim Bergström; Maria Lehtinen; Mariel Svensson; [2009]
    Keywords : Brussels; destination branding; destination image; destination marketing; destination marketing organisation; DMO; Istanbul; Stuttgart;

    Abstract : Tourism is an important source of economic growth for destinations, which is why the interest for destination branding has grown in recent years. Meanwhile, Destination Marketing Organisations (DMOs) often struggle to promote their destination successfully. READ MORE