Essays about: "Marielle Boström"

Found 1 essay containing the words Marielle Boström.

  1. 1. Why on earth would you start your business in China when you could just as well do it back home? : - The internationalisation of new entrepreneurial ventures

    University essay from Företagsekonomiska institutionen

    Author : Marielle Boström; [2009]
    Keywords : Internationalisation; Born Globals; INV; Entrepreneurial Ventures; China; Guangxi;

    Abstract : Historically the research of International Business and the internationalisation of companies have been concentrated to large, mature companies with extensive resources to deploy in new markets. Since the 90’s a big field of research has though been on so called born globals, or international new ventures. READ MORE