Essays about: "Marine Liégeois"

Found 1 essay containing the words Marine Liégeois.

  1. 1. Sensory marketing on the natural cosmetics market : The impact on generation X and generation Y

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Marine Liégeois; Charline Rivera; [2011]
    Keywords : sensory marketing; natural cosmetics; generation X; generation Y; senses;

    Abstract : The purpose is to outline and discuss how natural cosmetics companies succeed in creating desire for their products by implementing sensory marketing in their outlets in France and how the sensory marketing impacts differently on French women depending on their generation.Theory: The concept of branding and especially sensory branding introduces the strategy based on sensory marketing. READ MORE