Essays about: "Mario Oreski"

Found 2 essays containing the words Mario Oreski.

1. 1. Good vibes? The effect Brand Experience has on Attitudinal Brand Loyalty through Social Media. : A Quantitative Study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Mario Oreski; Adrian Dilaveri; [2017]
   Keywords : Branding; Social Media; Marketing; Brand Trust; Brand Loyalty; Brand Experience;

   Abstract : Authors: Adrian Dilaver and Mario Oreski Tutor: Urban Ljungquist Examiner: Anders Pehrsson Purpose: The purpose of this study the relationship between brand experience, brand trust  and brand loyalty. Research questions: What type of relationship does brand experience have with brand loyalty? How does brand trust affect the relationship between brand experience and brand loyalty? Methodology: A descriptive research design with a quantitative approach was conducted, utilizing an online questionnaire with a total of 113 respondents. READ MORE

3. 2. Does CSR matter? : A Quantitative Dissertation on CSR Dimensions Impact on Brand Associations

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Oliver Åkerman; Mario Oreski; Gustav Magnusson; [2016]
   Keywords : Corporate social responsibility; CSR; Brand associations; Branding; Clothing industry;

   Abstract : To be socially responsible is a hot topic around the world and it is often discussed how companies shall pull their weight. However, can companies also gain positive brand associations from working with different corporate social responsibility (CSR) dimensions? This study provides insight to what impact economic-, social- and environmental CSR have on brand associations within the clothing industry. READ MORE