Essays about: "Marissa Metro"

Found 1 essay containing the words Marissa Metro.

  1. 1. Unexpected Item in the Bagging Area : An Examination of Joint Recovery and Customer Satisfaction in Retail Self-Service

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Maria Alvarez Zea; Marissa Metro; [2018]
    Keywords : Self-Service Technologies; Service Failure; Service Recovery; Retail; Customer Loyalty; Joint Recovery; Co-Creation; Customer Satisfaction;

    Abstract : With the growth of self-service technologies in retail stores and services, service failure of the technology is seemingly inevitable. This has lead to the question of how these failures influence customers, specifically their satisfaction and loyalty. READ MORE