Essays about: "Marjam Malmberg"

Found 1 essay containing the words Marjam Malmberg.

  1. 1. Contributions of Internal Branding Practices to Corporate Brand Success

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Marjam Malmberg; [2009]
    Keywords : Internal branding; Corporate brand success; Corporate branding; Human resource management;

    Abstract : The purpose of this study is to investigate how internal branding practices can contribute to successful corporate brand building. The thesis is based on a case study of the successful Swedish brands Saab AB, SAS Sverige and Skanska. READ MORE