Essays about: "Marjam Malmberg"
Found 1 essay containing the words Marjam Malmberg.
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1. Contributions of Internal Branding Practices to Corporate Brand Success
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The purpose of this study is to investigate how internal branding practices can contribute to successful corporate brand building. The thesis is based on a case study of the successful Swedish brands Saab AB, SAS Sverige and Skanska. READ MORE
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