Essays about: "Marjolaine Bert"

Found 1 essay containing the words Marjolaine Bert.

  1. 1. Exploring the Use of Internal Marketing Within Non Profit Organisations : The example of the Swedish Society for Nature Conservation

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Edgaras Rakevicius; Marjolaine Bert; [2010]
    Keywords : Internal marketing; NPO; SSNC; Naturskyddsföreningen; employee satisfaction; service quality; not for profit; volunteer organisation; internal marketing mix; conceptualisation...;

    Abstract : Purpose: The purpose of this study is to explore the potential of internal marketing within non profit organisations. Method: Qualitative case study of an NPO with the part of primary research based on fives interviews of workers.T heoretical framework: The framework consists of theories and models on internal marketing. READ MORE