Essays about: "Marjorie Delagarde"

Found 1 essay containing the words Marjorie Delagarde.

  1. 1. Differentiation strategies in the fashion industry.

    University essay from Ekonomihögskolan, ELNU

    Author : Jacqueline Baykal; Marjorie Delagarde; [2011]
    Keywords : Differentiation strategies; fashion industry; attract customers;

    Abstract : This essay looks at the various differentiation strategies for a company in the fashion industry. The chosen fashion company for this study is Zara. The reason for this is that Zara is a relatively new company which has grown quickly and today has a big market share. READ MORE