Essays about: "Mark Afrouz"
Found 1 essay containing the words Mark Afrouz.
1. ‘Watch Out’ for Wearables : Factors that influence the purchase intention of smartwatches in GermanyUniversity essay from Högskolan i Jönköping/IHH, Marketing and Logistics; Högskolan i Jönköping/IHH, Marketing and Logistics
Abstract : Background: The rapid growth and increased competition in today’s technology industry leads to a growth in consumers’ expectations on new presented products. One of the growing markets within the technology sector are wearable devices – especially smartwatches. READ MORE