Essays about: "Mark Fokkema"

Found 1 essay containing the words Mark Fokkema.

  1. 1. City branding on Instagram: DMOs and their usage of affordances

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Mark Fokkema; [2016]
    Keywords : social media; Instagram; affordances; content analysis; interviews; challenges; Leeuwarden; Amsterdam; Kietzmann; Spector;

    Abstract : Technological developments such as social media have created challenges for DMOs (destination marketing organisations or destination management organisations). DMOs are trying to keep up with development of new social media platforms including Instagram. READ MORE