Essays about: "Market Agility"

Showing result 1 - 5 of 38 essays containing the words Market Agility.

1. 1. The influence of uncertainty and firm characteristics on marketing agility : An interview study on the need formarketing agility

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Claudia Malmqvist; Claes Hedlund; [2023]
   Keywords : Marketing Agility; Iteration; Sensemaking; Speed; Marketing Decision; Uncertainty; Dynamic Market Changes;

   Abstract : Market changes are held to occur at an ever-faster rate due to forces such as technologicaladvancements, shifting consumer preferences and habits and increased competition. This hascaused a rise in interest for developing more agile working methodologies in marketing. READ MORE

3. 2. How to be Organizational Agile under Digital Disruptions : Exploring the perspective of Subsidiary Management in an IT Multinational Enterprise

   University essay from Jönköping University

   Author : Lovisa Lindgren; Dennis Oskarsson; [2023]
   Keywords : Organizational Agility; Subsidiary Management; Digital Disruption; Multinational Enterprises; Dynamic Capabilities;

   Abstract : Background: From digitalization acceleration, digital disruptions such as edge-cutting technologies, have caused challenges and changes to business’ natures in terms of value, structures, and strategies. No industry nor organization is immune to these impacts, especially multinational enterprises in the information technology industry, whereas these businesses have started to overlook and disregard traditional ways of working to enhance these impacts. READ MORE

4. 3. Aligning the Innovation Process Routines With Organizational Agility : A Case Study of a Healthcare Firm

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Constantin Catalin Ciorascu; Mohammad Alipanahi; [2023]
   Keywords : Organizational Agility; Innovation Process Routines; Types of Innovations; Healthcare; Medical Device;

   Abstract : Introduction: Traditional organizational routines for the innovation process, like the Stage-Gate Model, are often characterized by rigid and inflexible activities, limiting firms' ability to identify, develop, and commercialize software and digital/connected products and services. Examples of inflexible activities include predefined project milestones, linear progression through development stages, and a lack of iterative feedback loops. READ MORE

5. 4. The mediating role of employee resilience and moderating role of self-efficacy on the relationship between SHRM and organizational resilience in the banking industry in sri lanka

   University essay from Umeå universitet/Företagsekonomi

   Author : Oshadi Premadasa; Senel Perera; [2023]
   Keywords : Strategic Human Resource Management; Organizational resilience; Employee resilience; self-efficacy;

   Abstract : Organizational resilience is one of the key capabilities of an organization to survive in a volatile, uncertain, complex, and ambiguous (VUCA) market environment and also to maintain their competitive advantage by adopting external environmental factors. Investigating the role of strategic human resource management methods in creating resilient organizational behavior was the purpose of this study. READ MORE

6. 5. Weathering the Storm: A Difference-in-Differences Study on Nordic Private Equity Performance and M&A Activity During the Covid-19 Pandemic

   University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

   Author : Jacob Andersson; Philip Lindeberg-Lindvet; [2023]
   Keywords : The Nordics; Private Equity; Covid-19 Pandemic; Performance; M A;

   Abstract : Using financial data for Nordic private equity-backed companies, this paper investigates the performance and M&A activity of private equity-owned firms during the covid-19 pandemic. The results show that sales, investments and the number of add-on acquisitions increased significantly for private equity-owned firms compared to their peers in 2020 and 2021. READ MORE