Essays about: "Market Communication"

Showing result 11 - 15 of 1096 essays containing the words Market Communication.

  1. 11. Framing sustainable consumerism in the retail market : a case study of Axfood

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Antonia Wistbacka; [2023]
    Keywords : environment; communication; framing; sustainable consumerism; retail market; consumers;

    Abstract : The pressure on retail businesses to be a part of, or even lead, the transition into a more sustainable world is putting a lot of pressure on the wholesale market. The debate on whom the responsibility should fall on is divided between consumers, the government, and companies. READ MORE

  3. 12. Back-end for Front-end Connectorto Reduce Development Time : A Proof of Concept Project

    University essay from Högskolan i Halmstad/Akademin för informationsteknologi

    Author : Mattias Svensson; Alexander Runemark; [2023]
    Keywords : ;

    Abstract : This project, in collaboration with Consid AB, aims to develop a softwarethat reduces the time to market for new web projects to their customers. Theproject is called BFFConnector and handles requests and responses betweendifferent Content Management Systems (CMS) and the back-end server viaa structured communication channel (API). READ MORE

  4. 13. A Qualitative Analysis of the Impact of Artificial Intelligence (AI) Adoption (Focusing on Machine Learning (ML)) on the Organizational Capabilities of the Telecom Industry in Sweden and Finland

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Neeraj Verma; [2023]
    Keywords : AI; R D; Industry 4.0; Qualitative Analysis; Innovation; Machine Learning; Business Performance; People and Culture; Process and Organization; Telecom; Technology.;

    Abstract : The German government's "Industry 4.0" paradigm transforms technology application across domains using real-time data and connectivity. The telecom sector's reliance on digital, software-driven infrastructure for real-time data and connectivity is paramount. READ MORE

  5. 14. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

    University essay from Umeå universitet/Företagsekonomi

    Author : Xian Li; [2023]
    Keywords : Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

    Abstract : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. READ MORE

  6. 15. How is knowledge transfer management used to improve efficient use of human potential? : A case study of knowledge management at a Swedish manufacturing company

    University essay from KTH/Produktionsutveckling

    Author : Tuva Fors; [2023]
    Keywords : ;

    Abstract : Within the manufacturing industry, optimising resource utilisation is crucial for strengthening competitive advantage. However, the significance of acknowledging organisational knowledge as a valuable resource is often overlooked. READ MORE