Essays about: "Market Communication"

Showing result 21 - 25 of 1096 essays containing the words Market Communication.

1. 21. Navigating NPD in Unfamiliar Markets : Keys for a Successful Process Execution in Uncertainty

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Julia Jonsson; Hildegunn Strand; [2023]
   Keywords : New Product Development; Radical Innovation; Unfamiliar Markets; Familiar Markets; Product Innovation; NPD process.; Ny produktutveckling; Radikal Innovation; Okända Marknader; Kända Marknader; Produktinnovation; NPD-process.;

   Abstract : Innovation is a crucial activity to ensure companies’ viability and is increasingly important to sustain competitive advantage. Globalization and the accelerating technological development are creating new markets previously not explored. READ MORE

3. 22. Seeking License to Operate in Times of Uncertainty: A discourse analysis of how a GRO communicates to obtain loyalty during a prevailing inflation

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Oskar Nordström; [2023]
   Keywords : Public Relations; Corporate Communication; Digital Marketing Communication; Customer Loyalty; Inflation; Grocery Retail Operator; Grocery Retail Industry; Social Sciences;

   Abstract : During recent years, Swedish society has been affected by circumstances causing conditions for uncertainty. Since the beginning of 2022 the prevailing inflation has caused further implications on societal, organizational and individual levels. Due to the economic difficulties, grocery prices have increased significantly. READ MORE

4. 23. Cross-border Merger and Acquisitions: “The impact of tonality and effective communication on performance for acquiring firms” A study of Swedish companies

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Elizabeth Ramirez Garcia; Muskan Mathur; [2023]
   Keywords : Merger and Acquisition; M A; Acqusiition; Value Creation; Tone; Tonality; Firm Performance; Profitability; Announcement; Press Release; Communication; Financial Communication:; Business and Economics;

   Abstract : The research examines the effect of tonality on cross-border mergers and acquisitions (M&A) based on press release announcements. The impact of effective communication, tonality, and positive and negative words on the investor's behaviour and firm performance will be analysed to understand the impact on internal and external stakeholders. READ MORE

5. 24. The Evolvement of the Wireless Industry Capability for Agile Service Production

   University essay from Luleå tekniska universitet/Institutionen för system- och rymdteknik

   Author : Gustav Curan; [2023]
   Keywords : 5G; Software-defined networking; SDN; Programming;

   Abstract : Along with the dramatic changes that have happened over the years, from the first-generation (1G) of mobile networks to the current fifth-generation (5G) of mobile networks. A wide range of different technologies has been seen as potential possibilities for changing and improving the 5G networks, whereas Software-defined networking (SDN) has been widely regarded as one of the significant enablers for this possibility. READ MORE

6. 25. Enabling Collaboration for Industrial Symbiosis Formation between Manufacturing Firms : A Study of the Norrbotten & Västerbotten Region

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Anton Nygårdh; [2023]
   Keywords : Industrial symbiosis; Collaboration; Challenges; Strategies; Manufacturing industry; Norrland; Industriell Symbios; Samarbete; Utmaningar; Strategier; Tillverkningsindustri; Norrland;

   Abstract : Purpose: The purpose of this thesis is to enhance the understanding of how collaboration in the manufacturing industry can enable the formation of industrial symbiosis by identifying challenges and strategies. To fulfill this purpose, two research questions has been addressed: What are the factors hindering collaboration and thus IS formation between companies in Norr- & Västerbotten? and What are the enabling strategies allowing collaboration for IS formation in Norr- & Västerbotten? Method: The research was conducted as a qualitative, inductive study of exploratory nature. READ MORE