Essays about: "Market Entry Mode Strategies"

Showing result 1 - 5 of 31 essays containing the words Market Entry Mode Strategies.

1. 1. Africa’s Readiness to Welcome Foreign Businesses : A study of Multinational Corporations (MNC) market selection and choice of entry into Emerging Frontier Markets in Africa (EFMA)

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Aiseosa Racheal Oshodi; [2023]
   Keywords : Emerging Frontier Market in Africa; Emerging Market; Frontier Market; Choice of Entry Mode; Multinational Corporation MNC ; Internationalization Strategy; Market Selection.;

   Abstract : The internationalization strategies of multinational corporations (MNCs) in emerging frontier markets in Africa (EFMA) have become a subject of growing interest due to the region's dynamic economic landscape and untapped potential. This study aims to identify the factors affecting MNCs' market selection and mode of entry into EFMA. READ MORE

3. 2. Navigating the Land of Opportunity : How US Host Country Conditions and Firm Internal Factors Shape Internationalization Strategies of Swedish Firms

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Carl Hedberg; Christian Villasana; [2023]
   Keywords : Entry Modes; Internationalization; Internal Factors; Host Country Conditions; Entry Mode Strategy; Dissemination Risk; Control; Resource Commitment; Culture; Market Attractiveness; Legal Environment; Uncertainty;

   Abstract : Multinational corporations (MNCs) encounter intricate challenges as they expand their global presence, which demands strategic decision-making. The selection of an entry mode significantly impacts various aspects of a firm's operations, stakeholder relationships and long-term performance. READ MORE

4. 3. “The Sleeping Partner” : A qualitative research examining the “sponsorship” entry in the Middle East- The case of the UAE

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ahmed Madi; Hassan Alssaqqal; Edwin Zarkovsky; [2022]
   Keywords : Sponsorship; market entry strategies; United Arab Emirates UAE ; Entry Modes; Local sponsor selection criteria;

   Abstract : Scholars in the international business field have presented various findings on international entry mode strategies, yet few were conducted on the Middle East. However, a recent study has presented a new form of entry mode used among multinational corporations (MNCs) in the Middle East where foreign companies tend to form partnership with individuals (local sponsor) rather than corporations when entering the market. READ MORE

5. 4. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

   University essay from

   Author : Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
   Keywords : Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

   Abstract : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. READ MORE

6. 5. The Impact of Digitalization on Internationalization of High-Tech Firms : A Case Study of Space Company

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Elizabeth Wangeci Muriu; [2021]
   Keywords : Digitalization; Internationalization; Born Global Firms; Emerging Markets; Foreign market entry strategies;

   Abstract : ABSTRACT This master thesis examined the impact of digitalization on the speed of internationalization and explores the various foreign market entry options for a company that would like to expand from a developed market to an emerging market as part of its internationalization.  The case study analyzed in this paper is Arctic Space Technologies, a unique satellite operator company offering an all-in-one solution for sustainable satellite data handling and processing. READ MORE