Essays about: "Market Neutrality"

Showing result 1 - 5 of 60 essays containing the words Market Neutrality.

  1. 1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
    Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

  3. 2. Exploring the solar park market in Lower Saxony : Implications on foreign companies’ entry strategies

    University essay from Linköpings universitet/Industriell miljöteknik

    Author : Patricia Chronéer; Nike Hammerman; [2023]
    Keywords : Solar Parks; Lower Saxony; Germany; Entry Strategies; Drivers; Barriers; Regulatory Landscape; Social Landscape; Technical Landscape; Economic Landscape; Geographical Landscape; Market Potential; Electricity Production;

    Abstract : To meet the European Union’s target of climate neutrality by 2050 ambitious measures need to be taken. The electricity sector is one of the largest contributors to greenhouse gas emissions globally, which makes it an important sector to decarbonize. For this to happen, fossil fuels must be replaced by renewable energy sources. READ MORE

  4. 3. Deep-Decarbonization of the Industrial Sector through Electrification in France : Analysis of Current Status, Technologies and Policies

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Alexandra Couchy; [2023]
    Keywords : ;

    Abstract : The increasing scientific awareness around man’s responsibility towards global warming has led to political decisions and actions, in order to try to curb the phenomenon of climate change. As a pioneer in tackling greenhouse gases emissions, Europe is committed to achieving carbon neutrality by 2050, with emission reduction targets of -55% by 2030, and Member States have had to make plans to fulfil this goal. READ MORE

  5. 4. Hard to reach energy consumers in Sweden

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Sanna Lundin; [2023]
    Keywords : Energy consumers; hard to reach energy consumers; HTR; policies; behavior; FCM; Energikonsumenter; HTR; politiska åtgärder; FCM; beteende;

    Abstract : The transition towards a sustainable and low-carbon future requires significant changes in energy behaviour among energy consumers. However, the question remains about how, by whom, and what changes are necessary to achieve this transition. READ MORE

  6. 5. Designing for the needs of present and future generations: The development of a sustainability integrated design process for consumer products

    University essay from Högskolan i Gävle/Miljövetenskap

    Author : Henrik Lunderbye; [2023]
    Keywords : Industrial design; design process; sustainability; consumer products; greenwashing; climate neutrality; consumption.;

    Abstract : Due to the increased popularity of greener products (green implies being more sustainable) and more businesses involved in greener markets, the phenomenon of greenwashing has expanded. This is problematic because actors trying to design, manufacture and sell products with a high sustainability content are then forced to compete with actors that deal with artificial sustainability. READ MORE