Essays about: "Market Niche"

Showing result 1 - 5 of 171 essays containing the words Market Niche.

  1. 1. Planting the seed in the storm: How FoodTech start-ups use crises to diffuse their offering

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Gordon Gausmann; Lucas Käfer; [2023]
    Keywords : Market-shaping; Market-shaping process; Crises; Start-ups; Food market;

    Abstract : With the Covid-19 pandemic, the war in Ukraine, and inflationary pressures, the world has experienced significant crises unfolding right after another in the recent past. Start-ups, being impacted not the least, need to understand how they can use such stormy times to advance market formations beneficial for them. READ MORE

  3. 2. Commercialization of a Niche Sustainable Microwave AI Technology Innovation : A case study in Percy Roc AB

    University essay from Uppsala universitet/Industriell teknik

    Author : Aynaz Mirzazada; Jerry Faisal; [2023]
    Keywords : Energy Costs; Industrial Heating; Microwave AI Heating Technology; Commercialization of Niche Technological Innovations; Sustainable Heating Technologies;

    Abstract : Nowadays, increasing energy costs create challenges for societies. In industries such as manufacturing, energy is one of the basic needs for development, automation, and modernization. The increase in energy costs affects economic growth, especially, in the manufacturing industry which depends on the energy consumption to run their facilities. READ MORE

  4. 3. The Stories of Swedish Edible Insects Entrepreneurs : Activities, Business Models, and TIS Evolution

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Chattraporn Chatthong; [2023]
    Keywords : sustainable entrepreneurship; entrepreneurial activity; sustainable business model; technological innovation system TIS ; insect entrepreneur; alternative protein; sustainable food;

    Abstract : Sustainability transition has gained more interest in academic research. However, it has rarely been studied specifically from a firm-level perspective. Therefore, this study aims to understand and learn from the firm-level perspective to contribute to firm- and system-level understanding. READ MORE

  5. 4. Success in a niche market: a grounded theory analysis of video-on-demand platforms for performing arts in Europe

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Elena Alexandra Vistras; [2023]
    Keywords : service success; strategic decision-making; niche market; video-on-demand platforms; performing arts; constructivist grounded theory; Social Sciences; Performing Arts; Business and Economics;

    Abstract : Study purpose: This paper delves into the nuances of success in the niche market of video-on-demand (VoD) platforms for performing arts in Europe, focusing on managerial perspectives. It seeks to comprehend how top executives construct success and the associated meanings in their strategic decisions within this market, where success is often equated with profitability, survival, or expansion. READ MORE

  6. 5. Improved productivity : Innovative production methods for a redesigned boat hull

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Elias Griffith; Ganwei Wang; [2023]
    Keywords : ;

    Abstract : With the world shifting towards ever more sustainable practices and products, the maritime industry is expected to do the same. X Shore has found itself well-established in the new and niche industry of electric boats. READ MORE