Essays about: "Market Opportunity Discovery"
Showing result 1 - 5 of 11 essays containing the words Market Opportunity Discovery.
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1. Research of alternative methods of marine litter collection : Study of marine plastic pollution
University essay from KTH/Maskinkonstruktion (Inst.)Abstract : The discovery of plastic and its unique qualities created a great opportunity for manufacturing and an improved quality of life. The annual production of plastic is 368 million tonnes, this number is continuously increasing as nowadays almost every product has a plastic component in it. However, this improvement in lifestyle comes at a cost. READ MORE
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2. The Next Big Thing - A qualitative study on how strategic leaders of incumbent firms identify new opportunities
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : In today's dynamic and volatile business environment, incumbent firms need to constantly rethink their value proposition and be flexible in adjusting their businesses to shifting market conditions through innovation. Leaders at the highest level of incumbent firms, i.e. READ MORE
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3. Organizational dynamics : An investigation into a company's work culture and internal structures, to understand how it functions.
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Background: Freno AB in Piteå has expanded rapidly in recent years and wishes to continue the expansion at aneven faster pace. At the same time, the company has noted that there are challenges to maintain high quality, goodeconomy and good marketability. READ MORE
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4. The Opportunity Recognition Process of Discoveries and Social Creations in Entrepreneurial Teams A Structurationist Approach to the Opportunity Recognition Process
University essay from Göteborgs universitet/Graduate SchoolAbstract : Opportunity recognition characterizes the development process from initial business idea, which derives from either discovery or social creation, to a viable business model. Previous research has investigated opportunity recognition largely in either cognitive-individualist or in social-constructionist dimensions with input-output approaches, leading to inconsistent results through differing assumptions. READ MORE
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5. Innovative Co-Branding. A case study of Swedish companies’ attitudes toward innovative marketing concepts
University essay from Göteborgs universitet/Graduate SchoolAbstract : This thesis addresses the difficulty to build a strong brand and capture the audience attention. In a noisy world, were consumers get bombarded by loud advertising and aggressive campaigns, companies are forced to adopt nontraditional, innovative brand strategies, including co-branding. READ MORE