Essays about: "Market entry"

Showing result 1 - 5 of 368 essays containing the words Market entry.

  1. 1. The role of networks in a Swedish medium-sized pharmaceutical firm’s internationalization process

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Greta Lyckenblad; Lina Nygren; [2020-02-13]
    Keywords : Internationalization; networks; utilizing networks; pharmaceutical firm; medium-sized company; SME;

    Abstract : Today pharmaceuticals are the fifth largest export product in Sweden, whereas SMEs are the motor of innovation within the pharmaceutical industry. Pharmaceutical firms face several challenges, as high product development costs, high entry barriers due to institutional legal frameworks and slow return of investments, during their internationalization. READ MORE

  2. 2. Online and Offline Resources in the Internationalization of an Online Marketplace: A Digital Alternative to Freight Forwarding. A Single Case Study of Adnavem

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Ingrid Nyquist; Antonia Starzmann; [2020-02-13]
    Keywords : International Business; Internationalization; Born Globals; Adnavem; Freight Forwarding; Tech-company; Digitalization; Transport Logistics;

    Abstract : Technological change is considered one of the most important underlying roots for the globalization of economic activity. It has created the new economy online, and the internet has evolved to be a marketplace for traditional firms and given life to new types of companies. READ MORE

  3. 3. Can exposure to import competition explain the growing share of votes for the Sweden Democrats?

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Ellen Olsson; Hedvig Astberg; [2020]
    Keywords : populism; the Sweden Democrats; import competition; trade exposure; China Shock; Business and Economics;

    Abstract : Around the world the rise of populist and anti-globalization forces can be seen. In Sweden this movement is prevalent as well, as the populist party the Sweden Democrats is experiencing a substantial increase in support. The reason for this is a widely debated subject amongst scholars. READ MORE

  4. 4. Does the front door match the backdoor? : A single case study on how employee turnover affects the level of engagement & investment in EVP touchpoints: pre-, on-, and off-boarding

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Irma Dedic; Mobina Zavaher; [2020]
    Keywords : Employer Branding; EVP; Preboarding; Onboarding; Offboarding; Employee experience; Organizational Socialization; Turnover;

    Abstract : Research questions: In particular, how does employee turnover relate to the level of engagement and investment during the EVP touchpoints: preboarding, onboarding, offboarding? Purpose & Aim: The purpose is to explore the relationship between the level of employee turnover and the level of engagement in the EVP: preboarding, onboarding, and offboarding.  Method: A qualitative approach was chosen for the thesis, which was conducted through seven semi-structured interviews. READ MORE

  5. 5. Internationalisation of Swedish SMEs : A Multiple-Case Study on How Swedish SMEs Can Expand to International Markets

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Peter Nilsson; [2020]
    Keywords : Internationalisation; SME; Market Selection; Entry Modes; Customer Acquisition; Branding; Employer Branding;

    Abstract : The need for Swedish SMEs to expand beyond their limited domestic market grows, spurred on by fading barriers to international trade. Often consisting mainly of engineers without marketing experience, the SMEs cannot afford to recruit expertise in internationalisation. READ MORE