Essays about: "Market entry"

Showing result 1 - 5 of 364 essays containing the words Market entry.

  1. 1. Networks Paving the Way for Initial Internationalization - A case study on how networks influence the way small firms select their initial foreign entry market

    University essay from Göteborgs universitet/Graduate School

    Author : Alfrida Andersson; Rebecca Tivendale; [2019-08-08]
    Keywords : Networks; Pre-internationalization; Decision making; Initial market selection; Small firms; Microbrewery;

    Abstract : MSc in International Business and Trade.... READ MORE

  2. 2. The role of Networking in Internationalization - The case of Swedish fashion firms’ internationalization

    University essay from Göteborgs universitet/Graduate School

    Author : Melina Amel Sayyah; Karl Rydberg; [2019-08-08]
    Keywords : Networks; Networking; Internationalization; Foreign market entry; Fashion firms; Fashion industry; Sweden;

    Abstract : MSc in International Business and Trade.... READ MORE

  3. 3. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

    University essay from Göteborgs universitet/Graduate School

    Author : Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
    Keywords : SME; internationalization; emerging market; China; barriers; internal; external; challenges;

    Abstract : MSc in International Business and Trade.... READ MORE

  4. 4. Entry mode and institutional conditions to consider when entering a new market : The case of fashion apparel franchising in Germany

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Neema Kisanga; Samana Mohammad; [2019]
    Keywords : Franchising; Franchising Germany; Internalisation; Market entry; Fashion retailing internalisation; Uppsala Internalisation model; Institutional theory;

    Abstract : Background:           Literature suggests that franchising as an entry mode for internalisation gains more and more popularity. However, existing literature shows many studies concerning franchising do not focus on industries. READ MORE

  5. 5. People on the same boat should help each other: A Feasibility Assessment for an Offshore Wind Accelerator (OWA) in China

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Xuan Xie; [2019]
    Keywords : Offshore Wind; Innovation; Collaboration; Feasibility Assessment; China’s Power Sector; SOEs; Social Sciences;

    Abstract : Facing the challenges of climate change and energy depletion, the world needs to deploy more renewable energy to replace fossil fuels. As the largest energy consumer and carbon emitter, China’s sustainable energy transition is particularly important. READ MORE