Essays about: "Market expansion strategies"
Showing result 21 - 25 of 71 essays containing the words Market expansion strategies.
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21. Promoting sustainable market development : a case study of wooden multi-story buildings
University essay from SLU/Dept. of Forest EconomicsAbstract : Our planet and societies are about to radically change in becoming increasingly dynamic and complex. Particular drivers for change can be identified as massive environmental and social challenges, such as climate changes, poverty and financial crises. READ MORE
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22. Internationalisation of Swedish SMEs : A Multiple-Case Study on How Swedish SMEs Can Expand to International Markets
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : The need for Swedish SMEs to expand beyond their limited domestic market grows, spurred on by fading barriers to international trade. Often consisting mainly of engineers without marketing experience, the SMEs cannot afford to recruit expertise in internationalisation. READ MORE
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23. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market
University essay from Göteborgs universitet/Graduate SchoolAbstract : As the world has become more integrated with governments lowering trade barriers, regulations and with advancement in technologies, the internationalization of SMEs have been seen to rise. Through internationalization, SMEs are able enhance their capabilities, competencies, expand their customer base, increase their production capacity, profit and growth. READ MORE
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24. Western fast fashion brands in the eyes of Vietnamese millennials
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background Along with an impressive increase of individual incomes and expansion of middle class populations (Lee & Nguyen, 2017), Vietnam is an attractive market where the fashion category receives the high interest among young consumers. Noticeably, while Western fast fashion is considered as a cheap product in most developed countries, it is kind of an expensive item in the Vietnam context. READ MORE
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25. The Economic Impacts of M&A Announcements of Non-Software Acquiring firms & Software Target firms : An Event Study Approach
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : Background: Mergers and acquisitions (M&A) are two types of corporate takeover strategy, that is widely used for strengthening and maintaining a firm competitive advantage in both domestic and global markets. Where the common motives behind M&A, is to achieve business expansion through synergy, or to acquire an existing external technology/product outside of a firm's own operational territory. READ MORE