Essays about: "Market logic"

Showing result 1 - 5 of 150 essays containing the words Market logic.

  1. 1. Balancing relationship between academia and business community in terms of soft skills supply and demand in the labour market

    University essay from Göteborgs universitet/Graduate School

    Author : Anastasiia Reznikova; [2021-06-29]
    Keywords : Labour market; Academia; Actors; Institutional logics; Institutional complexity; Multiple institutional logics; Market logic; Professional logic; Soft skills;

    Abstract : MSc in Management.... READ MORE

  2. 2. Optimizing The Employer Value Proposition : A Study on Value Perceptions Amongst Passive Job-Seekers Within the Engineering Industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amina Catic; Melissa Todorovska; [2021]
    Keywords : Employer Attractiveness; Employer Brand; Employer Value Proposition; Work Attributes; Attitudes; Hierarchy of Effects;

    Abstract : Purpose: The purpose of this explanatory study is to extend the knowledge of how to develop an employer value proposition that conveys an attractive employer brand. Literature Review: Literature reviewed for this study includes the concepts of employer brand, employee value proposition, and different aspects of work attributes (i.e. READ MORE

  3. 3. ACCOMMODATION, CONTENTION, AND TRANSFORMATION – MAPPING THE FIELD OF GREEN TRANSITION POLITICS IN DENMARK FROM 2007 to 2020

    University essay from Lunds universitet/Sociologiska institutionen; Lunds universitet/Sociologi

    Author : Mads Schou Jensen; [2021]
    Keywords : social movement studies; climate politics; field theory; green transition; strategic decision-making; climatization; Social Sciences;

    Abstract : Climate change has become an all-encompassing problem as CO2 accumulating in the atmosphere sets the pace of temperature increases in our rapidly warming world. In attempting to make society ‘green,’ environmental movements have pursued different strategies through different political constellations. READ MORE

  4. 4. Embrace the Experience : A multiple case study of customer experience strategies within the Swedish retail market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Linus Eriksson; Emmy Rosander; [2021]
    Keywords : Customer Experience; Customer Journey; Touchpoints; Service-dominant Logic; Omnichannel;

    Abstract : The concept of customer experience has an increasing interest among organizations today since customers have become picky and demands for an experience are an existing fact. In the early 2000s, a paradigm shift was found, where focus from a goods-dominant logic was moved to a service-dominant logic which came to have a great impact on how to manage customer experiences today. READ MORE

  5. 5. Losing their war : Using Service-Dominant Logic To Assess The Market Position Of Traditional Swedish Banks

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Kirill Kuzhelko; [2021]
    Keywords : Banking Services; Traditional Banks; Fintech Companies; Service-Dominant Logic; Value Co-Creation Process.;

    Abstract : Being influenced by advanced technology solutions, modern business is undergoing significant transformations. This is also true about the financial services sector, where innovative solutions are being actively used and new fintech companies are emerging. Against this background, the market share of large traditional banks reduces steadily. READ MORE