Essays about: "Market logic"
Showing result 11 - 15 of 178 essays containing the words Market logic.
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11. Designing for the needs of present and future generations: The development of a sustainability integrated design process for consumer products
University essay from Högskolan i Gävle/MiljövetenskapAbstract : Due to the increased popularity of greener products (green implies being more sustainable) and more businesses involved in greener markets, the phenomenon of greenwashing has expanded. This is problematic because actors trying to design, manufacture and sell products with a high sustainability content are then forced to compete with actors that deal with artificial sustainability. READ MORE
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12. DIGITAL INNOVATION MAZE : A Case Study of a X-Reality Innovation Diffusion
University essay from Umeå universitet/Institutionen för informatikAbstract : Digital innovation (DI) has enabled businesses to enhance their existing market offerings by integrating digital features. Despite advanced technologies, substantial marketing efforts, and global recognition, businesses can still struggle to convince customers to adopt their digital market offering. READ MORE
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13. Customer engagement and co-creation in crowdfunding : Multi-case study on tabletop Kickstarter campaigns
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: Crowdfunding is a new form of financing that has gained popularity among entrepreneurs seeking to fund innovative and creative projects. It involves collecting small amounts of money from a large number of potential backers through specialised websites. READ MORE
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14. Buying for the Sake of Building? A Qualitative Study on Buy-and-Build Strategies in the Nordic Private Equity Market
University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomiAbstract : We examine how buy-and-build strategies are executed in the Nordic private equity market. Particularly, we analyze the role of buy-and-build in creating value, key elements contributing to a successful strategy, and how the quality of the implementation is reflected in exit considerations. READ MORE
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15. Crowdfunding as a facilitator for Value Co-Creation : A Qualitative Case Study from a Service-Dominant Logic Perspective
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : The purpose of the study is to examine how the crowdfunding context facilitates value co-creation from a service-dominant logic perspective. Previous studies on crowdfunding have focused on crowdfunding as a way to raise capital, but there is a need to examine how value is created from a service-dominant logic perspective to understand the crowdfunding context. READ MORE