Essays about: "Market mix"

Showing result 21 - 25 of 273 essays containing the words Market mix.

  1. 21. Unwrapping the Customer Value concept and its application within an Industrial Manufacturing Firm : A Case Study within Husqvarna

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Robert Bunea; [2023]
    Keywords : ;

    Abstract : Traditional manufacturing companies were reliant on selling their product centred offerings towards customers. However, technological developments, volatile market environments as well as calls for more personalised experiences from customers, have made the traditional product-centred approaches less effective. READ MORE

  3. 22. Financing green energy projects : Funding possibilities, challange for change, and the integration of the private sector

    University essay from Jönköping University

    Author : Rickard Djerf; Solveig Edblad; [2023]
    Keywords : Energy source; Wind turbine; Economic association; Permit process; Renewable support scheme; Subvention; Green finance; Green energy; Energikälla; Vindkraftverk; Ekonomisk förening; Tillståndsprocess; Förnybara stödsystem; Subventioner; Grön finansiering; Grön energi;

    Abstract : The world’s energy structure today relies 80 % on fossil fuels, contributing to rising temperatures and a changing climate. Society is built upon heavy energy usage and consumption is forecasted to increase rather than decrease. READ MORE

  4. 23. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Matilda Arvidsson; Ruben Strandberg; [2022-07-05]
    Keywords : The Integration-Responsiveness Framework; Globalization; Localization; Standardization; Adaptation; Cultural Difference; Marketing Management; International Marketing;

    Abstract : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. READ MORE

  5. 24. Biologisk ogräsreglering med mikroorganismer : biologiska ogräsmedel och deras verkan

    University essay from SLU/Dept. of Crop Production Ecology

    Author : Carl Larsson; [2022]
    Keywords : biologisk ogräsmedel; ogräskontroll; registrera; mikroorganism; IPM; bakterie; svamp; virus; kommersialisering; användning;

    Abstract : Ogräs utgör ett stort problem i odlingar världen över, något som måste hanteras. Med start under 1940-talet har kemiska ogräsmedel blivit allt mer grundläggande i hanteringen av ogräs. Samtidigt har antalet resistenta ogräsarter ökat och bristen på nya kemiska verkningsmekanismer är stor. READ MORE

  6. 25. Comparative Analysis of Energy-Based and Revenue-Based Availability Metrics of Wind Turbines

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : El Mehdi Ouchlou; [2022]
    Keywords : KPI; time-based availability; energy-based availability; revenue-based availability; wind turbine availability;

    Abstract : Different key performance indicators are used to assess various aspects of a wind turbine (performance, reliability, financial aspects…). Availability metrics mainly, time-based and energy-based availability are the main indicators used to monitor and evaluate turbine’s availability performance today. READ MORE