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Showing result 1 - 5 of 224 essays matching the above criteria.
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1. Luxury, Fashion, and Idols - Applying an extended theory of planned behavior to examine barriers toward sustainable fashion consumption in Japan
University essay from Göteborgs universitet/Graduate SchoolAbstract : Purpose: This study aimed to apply an extended theory of planned behavior (TPB) to sustainable fashion consumption (SFC) in Japan, and test the importance of sociocultural barriers to purchase intentions. Methodology: As only a few studies have examined SFC in Japan and have not used the TPB framework, this study adds to the body of literature, and proposes luxury orientation, fashion involvement, and idol attachment as barriers toward sustainable fashion (SF) purchase intentions in Japan. READ MORE
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2. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE
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3. An Analysis of Environmental Sustainability Practices of Swedish Start-ups : From an Ecological Orientation Perspective
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Purpose: The paper aims to identify the ecological orientations of the Swedish start-ups and explore the opportunities and challenges to determine their environmental sustainability actions. Methods: The study used a qualitative method for conducting this exploratory type of research. READ MORE
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4. Proposal for revised criteria for daylight provision for the European Daylight Standard EN 17037:2018+A1
University essay from Lunds universitet/Avdelningen för Energi och byggnadsdesign; Lunds universitet/Institutionen för arkitektur och byggd miljöAbstract : The European daylight standard EN 17037 was first introduced in 2018 with the aim of encouraging building designers to evaluate and ensure adequate daylight provision in buildings. However, experience has shown that the standard’s criteria are generally perceived to be too challenging to achieve. READ MORE
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5. Evaluation of a computational method for natural fiber-reinforced plastics
University essay from KTH/HållfasthetsläraAbstract : The importance of using natural fiber composites (NFCs) has been addressed as a substitution for synthetic fibers, such as glass and carbon fibers. This substitution contributes significantly to reducing greenhouse gas emissions, aligning with the environmental responsibilities of engineering industries. READ MORE