Essays about: "Market orientation"

Showing result 6 - 10 of 225 essays containing the words Market orientation.

  1. 6. Enhancing Interfunctional Coordination in B2B Companies: The Strategic Potential of Digital Tools : A qualitative study on how digitalization can be used as a strategic driver to enhance interfunctional coordination and improve customer orientation in B2B.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Matilda Krantz; [2023]
    Keywords : interfunctional coordination; cross-functional; digitalization; supply chain; sales; marketing; B2B; go-to-market strategy; sharing information; customer orientation; customer value;

    Abstract : In an ever-evolving digital landscape, the way we do business changes rapidly.  In this landscape, B2B companies are confronted with challenges that demand adaptation and reevaluation of their business models, such as exploring innovative approaches to resource utilization and streamlining workflows. READ MORE

  2. 7. Unraveling the Influencing Factors Behind Urban-to-Rural Migration among Artists in Rural Skåne Region

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Aniesha Goeslina Hawaningrum; [2023]
    Keywords : counter-urbanization; exurban artists; migration; urban-to-rural; lived experiences; influencing factors; values; accounts; Social Sciences;

    Abstract : Counterurbanization has become a phenomenon in recent decades. Despite, more people choose to live in big cities. Urban crisis-related population disparities pose serious societal problems. Traditionalists assume people follow the perceived greater employment opportunities in urban areas to pursue wealth and monetary gain. READ MORE

  3. 8. Twice as good as others (and still discriminated) : Successful Romani Women representation in the Czech and Slovak media

    University essay from Umeå universitet/Umeå centrum för genusstudier (UCGS)

    Author : Eva Hnizdo Dianiskova; [2023]
    Keywords : Romani women; success; discrimination; media representation;

    Abstract : Stigmatisation of Romani women is the rule rather than the exception in many countries around Europe, something that has also been confirmed through research. That is one reason why I have chosen to highlight successful Romani women in this study. READ MORE

  4. 9. Entrepreneurial orientation and firm performance in SMEs:The case of Jordan

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : JOMAH ABOU SAIF; [2023]
    Keywords : Entrepreneurial orientation; market orientation; strategic flexibility; environmental hostility; organizational performance; SMEs.;

    Abstract : While there is an abundance of research that shows a direct and positive relationship betweenentrepreneurial orientation (EO) and organizational performance the relationship is far from simpleand clear. Research suggest that the relationship is complex and is contingent on internal andexternal variables that affect this relationship. READ MORE

  5. 10. There is still a long way to go: An exploratory study on the factors contributing to the inclusion and exclusion of female character representation in video games

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Erika Lybe; Arantxa Rufrancos Luna; [2023]
    Keywords : Inclusion; Diversity; Video Games; Female characters; Representation; Business and Economics;

    Abstract : Thesis Purpose: This thesis aims to explore the complex phenomenon of female character representation, both quantity and portrayal, in video games and which factors either inhibit or enhance the creation and how. Methodology: A qualitative study with an inductive approach, designed to answer the research question “How do different factors contribute to the inclusion or exclusion of female character representation in video games?”. READ MORE