Essays about: "Market segmentation us"

Showing result 1 - 5 of 7 essays containing the words Market segmentation us.

1. 1. Strollers specifically designed for a circular economy : Why the future paradigm will pose new demands on products and how to fulfil them

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Simon Alin; Kevin Larsson; [2020]
   Keywords : ;

   Abstract : Today´s traditional linear production and consumption model fronted by cheap wear and tear products is problematic in terms of sustainability and has to make the transition to a more circular model. As evident from previous projects and pilots, simply taking the shortcut and solely changing the business model (often by leasing instead of selling the exact same products as before) is not sufficient enough in order to meet the demands that come as a consequence of the new business model. READ MORE

3. 2. The Impact of Audiences in Public Diplomacy on Japan Nation Brand: A case study on Japan Nation Brand and the way both Japanese embassies in Saudi Arabia and US promote different images to their audiences through their twitter accounts

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Ahmad Alshalabi; [2019]
   Keywords : Nation branding; Public diplomacy; Segmentation; Nation brand identity; Nation brand image; Competitive advantage; Social Sciences;

   Abstract : The purpose of this thesis was to find out how different actors in nation branding, the Japanese embassies in the Kingdom of Saudi Arabia (KSA) and in US under this research, could promote different nation brand images. These two embassies both practice public diplomacy and promote Japan’s image. READ MORE

4. 3. Do Chinese Dual-listed Companies "Return with Glory" in Their Mainland IPOs ?

   University essay from Lunds universitet/Nationalekonomiska institutionen

   Author : Wenxin Zhao; Kangni Lang; [2019]
   Keywords : Dual-listing; Market segmentation; Stock return; Event study; Cumulative abnormal return; Business and Economics;

   Abstract : Dual-listing has become a popular approach for companies to seek funding and international expansion. Typically companies grow big from less developed domestic markets and march into developed markets. However, China, as an emerging market economy has witnessed a wave of Hong Kong-listed companies returning to the mainland for a second IPO. READ MORE

5. 4. The Impact of E-Commerce on Parcel Shipping Operators in The EU and The US

   University essay from Linköpings universitet/Kommunikations- och transportsystem; Linköpings universitet/Tekniska högskolan

   Author : Rohit Muralidharan; [2018]
   Keywords : E-Commerce; Parcel Carriers; Logistics Software Providers; Logistics Service Provider; Mail and Post; Logistics Services; Networks; Customer; Retail; Logistics Operations;

   Abstract : Parcel carriers are susceptible to changes in the supply chain industry, as the carrier industry consists of many stakeholders who have an impact on the way they function. The stakeholders in the carrier industry are directly affected by the market trends that in turn affect the carrier business. READ MORE

6. 5. Barriers of organic food purchase : Segmentation of young consumers

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jennefer Andrea Ontiveros Ordinola; Roxana Alitei; [2016]
   Keywords : barriers of organic food purchase; young consumer; less frequent organic buyer.; Business and Economics;

   Abstract : The growing trend in organic consumption has lead us to develop a research about barriers that influences young consumer’s beliefs and attitudes toward organic food. The study is based on results of a survey conducted in a supermarket from Malmo on a sample of 270 occasional and non-organic young consumers aged 18-36 years. READ MORE