Essays about: "Market-based partners suppliers and customers"
Found 1 essay containing the words Market-based partners suppliers and customers.
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1. Integrating Market-based Partners Into Fuzzy Front End of New Product Development
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : Background: It is argued that most of the new product do not fail in the end but it fails in the beginning of the innovation. Managing front end of NPD, is the most important and difficult challenges facing the innovation managers. Effectively promoting front end activities can contribute directly to the success of the new product. READ MORE
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